With over 20 years of experience, I'm a product-focused UX leader with experience driving ecommerce strategy, guiding product teams, and hands-on collaborating with cross-functional partners. I focus on building successful ecommerce on analytics-centered user experience improvements. Here are a few snippets for discussion...
A simple change to improve bounce rates from SERP
Moving to a responsive framework to better utilize assets and sync promotions
As a product team, we trust each other to...
Creating a map to focus the planning of customer interactions
Building a new set of tools to handle ODAT merchandising
A lesson learned in making assumptions without the proper data
Removing clutter, determining priority and increasing focus
Rebuilding to reduce clutter and add an important tuner
Video vs photo to determine the best resource allocation
Reducing data transfer overhead and increasing security
Taking a 'less is more' approach to solving SEO issues
User research leads to better understanding the sticking points with tire buying online
Testing top-vs-side refinements on the product listview page
Building an outdoor ecommerce site from the ground up
Adding structure to allow product findability in search and navigation
In Discovery: using customer contacts to direct redesign of the customer account
From front to back, the Returns systems needed a rebuild
Sculpture, animation and drawing, oh my!
